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  • Choosing the Right Signage Colors
    Posted on: September 13, 2017
    Posted by: Mark Bailin

    When it comes to signs, you want to make sure that your colors are spot on. The color of your signs is what’s really going to grab attention and get you noticed. You want to make sure that your business is representing itself in the best light too. Certain colors can leave people with an image of your business that doesn’t actually match who you are or what you do. Here are some of the things you need to consider about your sign colors as you choose a design for your signs.

     

    ContrastColors for the best Signage in Warrensville Heights, OH

    When it comes to signage, the most important thing to consider is visibility, so the visibility of the colors you chose in paramount in successful signage. You’ll want colors that have high contrast. High-contrast makes for highly visible signage, even in low-light situations. Think of a black background with white lettering. This would be an example of high-contrast colors. Now, think of a white background with bright yellow lettering. This would be an example of low-contrast, which is incredibly hard to read. There are combinations between high-contrast and low that might work for your, but when deciding what you want from a sign, talk to your designer about using high-contrast colors.

    Your Brand

    The next thing you’ll want to consider is your branding. A cohesive brand is important to the success of any business. You don’t want a hodgepodge of different colors scattered throughout all of your marketing material. The more uniform your brand is, the more easily people will remember you. Brand cohesion builds recognition and familiarity which builds trust in you and your product. So, you’ll want to make sure that your signs match your existing marketing materials and branding. You want people to be able to instantly recognize your office or store and having your company colors on your sign can help with that recognition.

    Perceptions

    You’ll also want to consider the way different colors can make people feel. Colors do not all have the same effect on people. In fact, different colors can totally change the attitudes of people toward your business. For example, if you operate the type of business that needs to be totally professional, using neutral colors like black, gray and white are a great idea. If your business involves children, you might want to go for a more fun and bright display by employing a few primary colors in your sign. People even have a certain association with different colors. For example, blue is often associated with loyalty, green with nature and red with passion.

    Colors for the best Signage in Warrensville Heights, OH

    Design the Right Signage

    If you need the right colors for your signs, contact us and trust our team of graphic designers to deliver the best sign designs for you!

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